Search engine optimization (SEO) is the central part of your affiliate marketing. It is how you bring in your readers to your blogs, who will eventually click your UTM link. While keywords are a part of SEO, it also involves improving your site and making your blog visible via other means.
I will go through different SEO blog tips that will help you earn traffic for your affiliate links.
SEO Blog Tips For Affiliate Marketing
Bloggers create a revenue stream for their site by integrating a UTM link into their work. Readers will click the link, make a purchase, and complete their order for the content writer to earn money. Before any of that can happen, you need to have “readers” on your blog. This is where SEO steps in.
Increasing organic traffic to your site, where your target audience visits your blogs when typing a query on Google, leads to a high conversion rate of your links. SEO does this by giving a clear image of your blog’s content. When your readers ask a question on Google and your blogs can answer them, the SERP will include your site for the readers. My SEO blog tips can help your site stand out when your target audience is asking questions you can answer.
Mastering Search Intent
Keywords will make or break your affiliate marketing. Your readers’ questions contain these keywords, allowing Google to match their search intent with your site. To know which keywords to use, you need to be familiar with search intent..
Let me first cover the search intents when it comes to blogs:
- Commercial: Users are intending to make a purchase when they use this search intent. Examples include “top cordless drill for fabricated panels” and “Affordable Apple Tablets”
- Informational: Your readers are looking to learn a specific subject with this search intent. Informational searches include “How to make pancakes” or “Can I use cement glue on wood.”
- Transactional: People are intending to make a purchase when they are using transactional queries like “iPhone seller near me” or “Book an Airbnb in Orlando.”
Importance of Informational Keywords
Informational keywords are just as important as transactional ones. This is usually the first step for a reader to become a customer. People thinking of buying new shoes will use keywords like “Is hiking shoes better than running shoes?” or “When should I clean my HVAC system?” Google will make your blog visible if you can provide answers or solutions to these questions.
You are likely asking, “how can I bring up my UTM link click-through-rate and earnings with informational keywords?” One of the best SEO blog tips is to place an internal link to an article that contains your commercial keyword. If the article is about answering hiking shoes vs running shoes, link it to your blog about “best running shoes under $100.”
Take Advantage of Commercial Keywords
Remember, your readers are still looking for answers to their questions with commercial search intent. They want to know more about the products or services that will be the answer to their problem or need. Provide a detailed discussion of those answers and set a realistic expectation. Examples of these discussions are comparison tables of a product, including its pros and cons or its key features. At the end of the article, insert an internal link to your post with a transactional keyword.
Using Transactional Keywords
When doing research, you will see the associated search intent of the keywords on tools like Ahref. To increase your conversion rate, incorporate transactional keywords with high search volume into your article. Readers are likely to click your UTM link when they use a transactional search query.
A good way to use transactional keywords is to highlight a problem and provide a solution. Let us say you are writing about home security. Talk about the risks of conventional locks on front doors. Then, present your UTM link with the transactional keyword related to it like “buy the best front door lock” followed by the product’s brand name.
If you followed my SEO blog tips so far, you created a content sales tunnel. Even if your readers are not looking to make a purchase with their intent, you made a commercial and informational search intent into a transactional one.
Completing Technical SEO
The backend of your blogs is always important to get noticed by Google. When talking about technical SEO, I will cover the metadata, site architecture, and indexing part. Do not worry, you do not need a degree in website development to understand these three major SEO blog tips.
Utilizing Meta Data
Remember that keywords make your article’s intent clear for readers and Google search crawlers. Using that keyword in the title will further make your article relevant to the search intent of the user and the SEO algorithm. It also helps to have your keyword in a well-written meta description to show possible readers that your blog is the answer to their question.
Site Categories That Guides Crawlers
Put every post on one broad category shelf and label it with a few precise tags. Categories group topics like chapters, while tags single out details such as brand names or build steps. Reuse only tags that truly match a post so tag pages stay useful and avoid thin duplicates.
Add breadcrumbs that show the category path, helping readers and crawlers trace relevance back to pillar content. These are labels showing the categories and subcategories at the top of your page.
Clean Indexing for Consistent Visibility
Submit your XML sitemap in Google Search Console and watch crawl stats for errors you can fix right away. Allow only valuable pages in the index by blocking tag clutter and test drafts in robots.txt. You can find your blog’s sitemap by typing /sitemap.xml after the base domain.
Mark duplicate or thin content with a noindex tag and point canonical URLs at your master sitemap. Check coverage reports monthly so you catch soft 404s or accidental blocks before rankings slip. Always go through the Google Search Console to ensure your pages are getting indexed. Consistent indexing helps you consistently earn traffic.
Off-Page SEO Blog Tips
As the name implies, these SEO blog tips are about boosting visibility outside of your blogs. Two of the best off-page SEO methods you can use to earn traffic are through social media and guest blogging.
Social Media Outreach
Sharing your blogs on Facebook, Medium, X, and Pinterest lets you become visible in the algorithm of SM platforms. Your blogs with your UTM links can find new readers and potential customers through social media rather than just through organic traffic.
In addition to boosting your presence, you are also increasing your relevance through Google’s algorithm. The increased traffic to your site is telling the search engine your blog is highly relevant than your competitors. Again, social media outreach results in double the benefits to earn traffic.
Guest Blogging
Link juice. It is a term used by link builders I worked with in Reload Media. A link juice is the amount of authority and ranking you can obtain from a site. This juice enhances your blog’s SEO capabilities in terms of domain authority and trust.
To obtain link juice, you need to do guest blogging. This is a method where you write content to another site that is valuable and original. That content will contain a backlink that sends the site’s readers to your own blogs. The higher the site’s domain authority, the thicker and stronger the link juice your blog obtains. I apologize for that image, but not for demonstrating how guest blogs boost your site’s domain authority.
Wrap Up: Powerful SEO Blog Tips To Boost Your Affiliate Marketing Campaign
Following my SEO guide will help you earn traffic to your UTM links. Creating a sales funnel on search intent lets you attract readers towards your affiliate link, no matter which articles they are reading. It also helps to do technical and off-page SEO to further increase traffic and visibility or your site.
